Lamplight Digital Media is now Matyx
Digital Marketing & Tech for Residential Water Treatment Dealers

More leads. Less stress. Bigger impact.

Booked water tests and installs — not impressions. From a team that works with water treatment dealers and nobody else.

Trusted by the 60+ top local water treatment dealers

A mother and daughter share a glass of water at their kitchen island
The Water Treatment Growth Platform
Trusted by the 60+ top local water treatment dealers
Quality Home Products of Texas Hawkins Water Tech Moore Water & Air Pure Southern Water EcoWater Southern California San Antonio Water Solutions Shell Water Systems State Soft Water

Independent dealers & network affiliates — EcoWater · Kinetico · Culligan · RainSoft

About us

We already know the space.

We help residential water treatment dealers grow without blowing the budget. We know your buyers, your products — softeners, filtration, RO — and what it takes to bring better water to your community.

60+ Water treatment dealers served

Predictable Leads

High-quality leads, consistently.

Market Domination

Stand out and get chosen.

Industry Expertise

Water treatment is all we do.

Profit-Focused

Grow without overspending.

Testimonials

What our clients say.

Clean Water of Virginia Video testimonial
Tri County Water Conditioning Video review
★★★★★
“We went from a negative ROI to an increased return of 1,200%+ in just two short months, with lead costs averaging $90.”

Chris Certain

Certain Services, Inc.

★★★★★
“They've improved our website performance by 1,000%… literally. We finally have measurable data to make informed marketing decisions.”

Curt VanCuren

Hawkins Water Tech

★★★★★
“A team that knows water treatment specifically has increased our sales in each office by over 10%.”

Justin Tims

Universal Water Systems

★★★★★
“Way more qualified leads than before — at a fraction of the cost they used to be.”

Drake Young

Pure Southern Water

Services

How we help you dominate your market.

01

Local SEO

Dominate the local search results with a lead-producing strategy crafted for your market.

02

Google & Facebook Ads

Paid campaigns that show exactly what drives leads — and deliver real, cost-effective results.

03

Website Development

Fast, functional sites engineered for uptime, user experience, and lead delivery.

04

Reviews & Reputation

Your Google profile is your storefront. We monitor, respond, and gather reviews — automation grew one dealer's reviews 94% in four months.

05

Conversion Optimization

Scientific split testing that turns the same traffic into more booked water tests.

06

Service-Base Marketing

Turn your customer base into booked revenue — salt & filter reminders, review requests, and reactivation campaigns by email and SMS.

The platform

Data that actually works.

No mystery reports. A live dashboard shows every lead, call, click, and dollar — cost per lead, cost per install, and exactly where each customer came from.

  • Every call recorded & scored for lead quality
  • Ad spend traced from click to signed install
  • Your dashboard, your data — log in any time
Live reporting dashboard: PPC spend, analytics, and cost per conversion
Live client reporting dashboard

$90

Avg. cost per lead — down from $400

Certain Services, Inc.

$200K+

Monthly sales — up from $80K

Dealer case study

94%

More Google reviews in 4 months

Review automation

10%+

Sales lift in every office

Universal Water Systems

Previous work

Proof, not promises.

Water Treatment

200% Increase in sales

$80K to $200K+ in monthly sales from a fresh look & fresh strategies.

  • Custom website
  • Local SEO
  • Paid ads
Home Service

100% Relaxed for once

“We were able to take months off due to record sales!”

  • New website
  • Lead gen
  • SMS automation
Water Treatment

94% More reviews

Review automation grew Google reviews 94% in only 4 months.

  • Review automation
  • Paid ads
  • Landing pages
The comparison

Same budget. Same market. Different outcome.

Generalist agency
Matyx
Industry focus
Any business with a credit card
Water treatment dealers only
Learning curve
90 days to figure out what a softener is
We know softeners, filtration, and RO — day one
Reporting
Vanity-metric PDFs and impression screenshots
Calls recorded & scored, cost per install tracked live
Contract
12-month lock-in, auto-renew
Month-to-month — we earn it every month
Your assets
Leave and the site & data go dark
You own the site, the data, and the leads
Packages

Pick your growth stage.

Four ways to work together — from foundation to full market domination.

Foundation

The foundation

  • Website SEO optimization
  • Citations to 60+ directories
  • Google Business Profile & map ranking
  • PPC setup w/ landing pages
  • Aquatyx CRM — unlimited users
  • Lead tracking & reporting dashboard
  • Competitor insights
Get Pricing

Growth

Everything in Foundation, plus

  • New template website
  • 50+ optimized SEO keywords
  • Lead gen strategies w/ pre-built offers
  • Call listening & lead quality reporting
  • Email marketing & nurture cycles
  • Review automation w/ replies
  • Targeted paid social campaigns
Get Pricing

Elite

Everything in Advantage, plus

  • Dedicated marketing team
  • Software development
  • Extreme business automation
  • Branding and messaging
  • Sales plan development & automation
  • Exit strategy & M&A services
Get Pricing

One dealer per market

We don't work with your competitor.

Month-to-month

We earn your business every month.

You own it all

Your site, your data, your leads.

How it works

What happens, and when.

Days 0–7

Audit & Market Scan

Meet the team. We map your service area — rankings, reviews, competitors — and set the plan.

Days 7–30

Foundation

Site live, Google Business Profile optimized, call & lead tracking installed.

Days 31–90

Demand

Campaigns live, water tests booking, review automation running. Weekly reporting.

Month 4+

Compound

Cost per lead drops as data deepens. Rankings climb. You own more of your market.

Paid leads start in weeks. Map-pack dominance takes months. Anyone promising faster is guessing.

FAQ

What dealers actually ask.

How are you different from every other agency that's pitched us?

We only work with water treatment dealers. No learning curve on your products, your buyers, or your seasonality — and 60+ dealers' worth of campaign data behind every decision we make.

We've been burned by agencies before. Why trust you?

Most of our clients came to us burned. That's why everything is verifiable: calls recorded and scored, every dollar traced from click to install, and a live dashboard you can check any time — not a monthly PDF.

Do we have to sign a long-term contract?

No. We work month-to-month and earn your business every month.

Do you work with our competitors?

One dealer per market. If we work with you, we don't take your competitor's call.

What does pricing look like?

Four packages — Foundation, Growth, Advantage, and Elite — sized to where your dealership is today. Request pricing and we'll tell you which one actually fits, even if it's the cheapest one.

How fast will we see leads?

Paid campaigns typically produce booked appointments within the first few weeks. Organic rankings and map-pack dominance build over months — we'll show you the trajectory in your dashboard, not promise magic.

Local ranking grid scan showing map positions across a service area
Ranking grid — one dealer's service area
Where we start

See your market like we do.

Every engagement starts with a full map of your service area — where you rank block by block, how your reviews stack up against every competitor, and where the leads are going instead.

Get in touch

Ready to dominate your market?

Straight answers · zero pressure · one business day reply

Call (405) 212-4178