THE TEAM BEHIND THE PLATFORM.

Justyn Lyde is the current CEO of Matyx and a communications graduate of High Point University. He has over twelve years of experience in the marketing industry. His career began in North Carolina and expanded rapidly after moving to New York, where he served as Director of Marketing at a growth-focused agency. There, he led high-performing teams, developed impactful marketing strategies, and helped scale client success through data-driven execution and innovation.

As President of Matyx, Justyn brings a visionary approach to business transformation, leading with strategy, creativity, and a relentless focus on results. His background in performance marketing, team development, and client relationships allows him to guide Matyx’s mission to help businesses build, grow, and scale through intentional, measurable solutions.

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Learn More About Justyn:

Outside of work, he’s a passionate sports fan who follows LSU football, the LA Chargers, and the Minnesota Twins. He enjoys golfing, working out, fishing, and playing in recreational sports leagues—anything that keeps him active and connected to the outdoors.

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What You Might Find Interesting About Justyn:

• Justyn tried out for three MLB teams in his youth (Braves, Royals, and Reds).
• He was honored by the mayor of Durham for his contributions to the community.
• He volunteered for over 7 years at a teen center and spent more than 5 years coaching youth baseball in the inner city.

As founder of Matyx, Tucker Pool established the structure and strategic vision that enable the firm to deliver trusted, efficient, and high-impact growth solutions. He built Matyx to help business owners navigate complex decisions with clarity and confidence—whether they are scaling, optimizing, or preparing for exit. In an industry often filled with noise and misinformation, Tucker set out to build a firm defined by a direct, results-driven approach aimed at creating legacies that benefit both business owners and their teams.

With nearly two decades of experience, Tucker has advised hundreds of companies across all stages of growth, valuation, and acquisition. Through his various ventures, he has supported more than 4,000 businesses in areas such as technology, marketing, automation, and operational development. He has personally valued over 1,200 companies and played a key role in developing one of the industry’s most accurate AI-driven business valuation platforms. His experience spans more than 200 transactions—including acquisitions of his own businesses—giving him a rare founder’s perspective on building, scaling, and exiting successfully.

Before launching his entrepreneurial career, Tucker held senior, VP, and executive roles within Fortune 1000 and mid-market organizations. He holds a Master’s in Information Systems, a Bachelor’s in Business Marketing, and previously held multiple securities certifications.

Beyond business, Tucker is an avid outdoorsman who enjoys camping, shooting, and adventuring with his family. In his downtime, he crafts bespoke hunting knives using a wide range of materials and techniques.

Monica brings more than 25 years of leadership experience across a diverse range of industries and organizations. She began my career as a Logistics Operations Manager with General Motors, where I developed a strong foundation in operations, leadership, and organizational efficiency.

She later transitioned into the healthcare industry, taking on a leadership role with responsibility for staffing, human resources, and the financial operations of the organization. From there, I expanded my experience in corporate administration and facilities management with BDO, one of the world’s largest international accounting firms.

Monica’s career has also included leadership in local government, where she served as a Senior Office Administrator responsible for supporting the infrastructure of the City of Lansing, Michigan. I later moved into the education sector, serving as a Chief Financial Officer and Human Resources Director, where she further developed my expertise in financial management, organizational operations, and people leadership.

Monica joined Matyx because of the unique combination of my experience in finance, operations, and human resources development. One of my most rewarding opportunities has been building the People & Culture function from the ground up and helping establish the foundation for a strong, engaged, and growing organization.

Monica is proud to have been entrusted with helping steer the ship when it comes to people, culture, and organizational development as Matyx continues to scale. We have an incredibly talented team, and I’m excited to see how our people, culture, and organization continue to evolve and grow together.

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Learn More About Monica

First and foremost, I’m a dedicated wife and proud mother to my daughter and son. Family is incredibly important to me, and I love spending time creating memories with the people I care about most.

Outside of work, one of my greatest passions is photography. I’m an award-winning amateur sports photographer, with a particular love for capturing the energy and emotion of youth athletics. I’m also passionate about giving back and donating my time and photography services to low-income students, providing senior portraits at no cost. It’s especially rewarding to use something I love to help create meaningful memories for others.

I’ve had the incredible opportunity to photograph Detroit Pistons games in both 2023 and 2024, and I’m currently working toward obtaining credentials to photograph sporting events at Michigan State University. Youth sports are a huge part of my life! I’ve coached volleyball and softball and have served as a Team Administrator for varsity football, volleyball, and softball teams.

When I’m not behind the camera or at a sporting event, you’ll often find me in the kitchen. I love cooking and baking for friends and family, and there’s something special about bringing people together over a great meal or something homemade.

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What You Might Find Interesting About Monica

1. Michigan State Spartans Mega Fan GO Green! GO White!

2. Earned my Masters in Accounting and Finance 

3. Avid fan of Karaoke

Professional Experience

Laila Sparks brings a rich background in SEO, digital marketing, and client relations to her role as Client Account Manager. Previously, she managed website builds and ran Facebook ad campaigns for a diverse roster of more than 25 brands—optimizing Google Business Profiles, conducting technical site audits, crafting SEO-driven content, and improving local search visibility. In her current role, she leverages that cross-industry experience (legal, construction, wellness, and agency settings) to support clients holistically through strategic guidance, hands-on training, and seamless workflow automations in GoHighLevel.

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Why Laila Joined Matyx

Laila was drawn to Matyx by its white-label service model and the chance to bridge strategic marketing with hands-on client support. She saw an opportunity to apply her expertise in SEO and automation to streamline processes, boost campaign performance, and foster long-term client relationships—making Matyx the perfect environment for her to deliver exceptional results.

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Learn More About Laila

Outside of her day-to-day work, Laila is an outdoors enthusiast who loves boating and making memories with her family. As a proud sports mom, you’ll often find her cheering on her little one at softball games. She’s passionate about staying active, connecting with others, and volunteering whenever she can.

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What Makes Laila Unique

• SEO & Automation Expert: Combines deep technical SEO know-how with GoHighLevel workflow mastery to deliver seamless client experiences.
• Cross-Channel Marketer: Experienced in website builds and Facebook advertising, now focused on strategic client success and training.
• Client-First Educator: Balances strategic guidance with hands-on training, ensuring clients feel confident using new tools and workflows.
• Relationship Builder: Manages high volumes of tasks across platforms without sacrificing personalized support—driving both satisfaction and retention.
• Community Connector: Channels her collaborative spirit into family, community, and client interactions, creating environments of trust and shared success.

Professional Experience

Taylor Valentine is a digital marketing and client success professional with extensive experience helping businesses grow through strategic marketing, website optimization, paid media, SEO, CRM, and customer engagement initiatives. Throughout her career, she has partnered with organizations across hospitality, eCommerce, and professional services industries, leading digital strategies that drive measurable business results.

With a strong background in account management and digital marketing, Taylor has successfully managed complex client relationships, developed multi-channel marketing strategies, overseen website and content initiatives, and guided businesses through growth-focused digital transformations.

Currently serving as a Client Account Manager at Matyx, Taylor works closely with business owners and leadership teams to align marketing efforts with organizational goals, ensuring projects are executed efficiently while delivering long-term value. Her approach combines strategic thinking, data-driven decision-making, and a genuine passion for helping clients succeed.

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Learn More About Taylor

Outside of work, Taylor enjoys spending time with her children, exploring new restaurants, shopping, and creating meaningful experiences with family and friends. She is passionate about personal growth and helping others achieve their goals through education and mentorship.

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What You Might Find Interesting About Taylor

• She is the first gen MBA graduate in her family
• She visits a new restaurant monthly
• She plans to retire in South America :)

Professional Experience

Nicole Iaquinto is a marketing professional with experience in client success, digital marketing strategy, project management, and business operations. Throughout her career, she has worked closely with clients to develop and execute marketing initiatives that drive growth, improve performance, and strengthen brand visibility.

In her role, Nicole serves as a strategic partner to clients, helping coordinate campaigns across multiple channels while ensuring projects remain aligned with business objectives. Her expertise includes client communications, marketing strategy, website management, reporting, and cross-functional collaboration. Known for her attention to detail and proactive approach, Nicole is passionate about building strong client relationships and delivering exceptional service.

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Learn More About Nicole

Outside of work, Nicole enjoys exploring Tampa, spending time with friends and family, attending sporting events, and discovering new restaurants and local experiences. She enjoys staying active, traveling, and finding opportunities to create memorable experiences both personally and professionally.

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What You Might Find Interesting About Nicole

- She thrives on organization and enjoys turning complex projects into streamlined processes.

- She has experience managing a wide variety of client accounts across different industries.

- She enjoys combining creativity with data-driven decision-making to help businesses grow.

- She is always planning her next trip, event, or new experience to explore.

Jonathan is a dedicated Client Account Manager at Matyx, leveraging a robust background in strategic digital marketing to drive client success. Prior to joining the team, they spent over four years as a SEO Expert, a skill set refined by a Bachelor of Business Administration (BBA) from the University of Guelph. This blend of business acumen and technical expertise ensures that client accounts are managed with both a focus on high-level strategy and measurable digital results. Outside of work, Jonathan is an avid traveler who explores the world with his wife. He is also a lifelong sports lover. Having grown up playing soccer and football, Jonathan still follows both sports religiously.

Miracle Flowers is a Digital Marketing Manager who brings a results-oriented, data-driven approach to helping businesses strengthen their digital presence and scale with clarity. With experience managing multi-location and multi-channel campaigns, she specializes in translating marketing goals into structured execution plans that drive measurable growth. Miracle is known for her strategic thinking, attention to detail, and ability to simplify complex data for clients, making her a trusted partner across the Build, Grow, Scale lifecycle.

Before joining Matyx, Miracle led digital strategy efforts for brands in home remodeling, roofing, beauty, hospitality, lifestyle, and early education. She has overseen full-funnel initiatives spanning SEO, paid media, GA4 analytics, CRM automation, and local search optimization. Her work includes managing a multi-market solar campaign where she developed the reporting infrastructure, optimized Google Business Profiles, and integrated call tracking and analytics to improve lead quality, visibility, and ROI across three service regions.

At Matyx, Miracle brings a strong commitment to communication, organization, and performance accountability. She thrives in fast-paced environments where coordination, problem-solving, and client experience are essential to successful outcomes.

Outside of her work, Miracle enjoys building digital products, exploring creative branding projects, and spending time with her husband, and loved ones. She values faith, growth, and meaningful connection—principles that shape both her personal life and her professional approach.

Skyler Alpizar is the national sales manager of Matyx with a diverse background in sales that grew into expert marketing analysis. Starting from wholesale real estate to assisting business owners, he naturally gravitated to helping small- to medium-sized businesses in all industries throughout South Florida and helping change their perspective on what their marketing should be doing for them. Being a part of a team that was able to grow and service markets from Palm Beach to the Florida Keys, delivering results, impactful strategies, and eliminating feelings from data-driven success, he helped businesses scale and understand the market isn’t just an empty pit to throw money in.

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With his diverse sales approach, expert marketing analysis, and experience marketing within hospitality, medical, entertainment, home service, and water treatment, this allows him to better align with Matyx's vision for servicing and scaling businesses all over.

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Learn More About Skyler:

Skyler enjoys fishing and traveling when time allows. Lifelong fan of the Miami Dolphins, Miami Heat, and the UFC, he’s always sure to not miss any games or live events. Outside of sports, Skyler enjoys producing music and gaming in his free time.

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What You Might Find Interesting About Skyler:

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He’s a 3x Fantasy Football Champion

Lived in North Carolina for 10 years 

Professional Experience

Caroline is the Director of Paid Media at Matyx, with a marketing career that began in 2017 as the business manager of a classic car restoration shop. It was there she discovered her love for digital advertising and performance marketing. By 2019, she launched her agency, working closely with coaches and content creators to scale their businesses using lead generation funnels and paid media. Her skill set continued to grow at Sparkz Marketing, where she managed over $300,000 per month in ad spend, consistently achieving impressive results, including up to 7x ROAS for home service clients.

At Matyx, Caroline leads our paid media department with a results-driven and analytical mindset. She specializes in funnel building, ad strategy, and campaign scaling—always intending to deliver real growth for our clients.

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Learn More About Caroline:

Caroline lives in Utah, has relocated from Pennsylvania, and thrives outdoors. She’s always chasing the next adventure, whether it’s snowboarding, mountain biking, paddleboarding, hiking, or camping. She got engaged in Japan and plans to elope in Portugal as she begins an exciting chapter as a bonus mom. When she’s not building winning campaigns, you’ll likely find her with a book in hand; she’s already read over 30 this year!

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What You Might Find Interesting About Caroline:

She got engaged in Japan and is eloping in Portugal

She’s an outdoor adrenaline junkie; snowboarding and biking are her favorites

She’s read more than 30 books this year (and counting)

Professional Experience

Peter is a Senior Paid Media Strategist at Matyx with over a decade of experience in digital advertising. He began running paid ads in 2012 and has since helped scale a five-person startup into a 100-person company, building and leading a dedicated PPC team of six along the way. With hands-on experience managing campaigns for over 80 clients across 30 industries, Peter brings a deep understanding of performance marketing and a sharp eye for scalable growth.

He joined Matyx to continue pushing the boundaries of paid media strategy, both for client success and agency growth. For Peter, continuous learning, experimentation, and optimization are at the core of his PPC philosophy, making Matyx the ideal environment to thrive.

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Learn More About Peter:

Outside of work, Peter is a proud father to a curious 3-year-old and a long-time basketball lover, having played for over 10 years. He also cares for a yard filled with more than 800 plants—a personal jungle that brings him both joy and chaos as he battles pests, weather, and fate to keep it thriving.

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What You Might Find Interesting About Peter:

Can identify over 300 plants and trees by sight, including their Latin names

Possibly the worst karaoke singer—but definitely the bravest

Balances parenting, paid media, and pest control like a pro

Professional Experience

Tyler Hayden is the Director of Web Development at Matyx. He joined the team with over 10 years of experience in the tech industry, specializing in website project management. Tyler’s focus in his 20s and early 30s was his rock band. They enjoyed some minor success and toured throughout the country, mainly targeting the northeast region of the U.S. 

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Reality was unavoidable once he married and had his first child in 2007, and he made good on his self-promise to go back to school to learn a new and marketable skill. Tyler’s career in tech took off as he was quickly promoted from an entry-level position at Broadridge Advisor Solutions to supervising the Website Custom Services team. He broke the record by earning the Associate of the Month five times in his tenure at the firm. His team achieved the highest event revenue for the division from 2021 to 2024. Tyler was very comfortable and enjoyed the role, but knew he could offer even more if presented with the right position. Tyler found that role in 2025 and has taken the helm of the Web Development Team at Matyx. 

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Learn More about Tyler:

Tyler enjoys spending time with his family and taking long road trips whenever possible. Music is still a big part of who he is, but his focus at work takes time away from creating like he used to. He looks forward to getting the band back together when he’s 64.

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What You Might Find Interesting About Tyler:

Tyler’s family has five cats, which they love and cherish dearly. 

Did you know Tyler doesn’t own a single pair of white socks? It’s black, argyle, print, or nothing for Tyler’s feet.

Tyler’s committed to working out at the gym with his son at least 3 times a week, but he doesn’t always enjoy it.

Professional Experience

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Liz Pisarek is a Web Developer at Matyx and a Computer Science graduate of Northwest Missouri State University. She has over eight years of experience in web development, building digital solutions for businesses across multiple industries. Her career began in St. Louis and expanded through San Antonio and Dallas before returning to St. Louis, where she continued leading and contributing to web development projects at every stage of her journey.

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As Web Developer at Matyx, Liz brings a creative and user-focused approach to modern web development. Her mission is to help businesses create strong digital foundations through responsive design, seamless functionality, and scalable web solutions that support long-term growth. With a passion for innovation and problem-solving, she plays a key role in supporting Matyx’s vision of delivering impactful digital experiences that help brands grow and connect with their audiences.

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Learn More About Liz:

Outside of work, she enjoys two-step and line dancing, spending time with her Doberman pup, going to Mass, hiking, fishing, snowboarding, playing sports, and anything that allows her to stay active and spend time outdoors.

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What You Might Find Interesting About Liz:

Liz is a certified ski instructor and can teach anywhere in the world.

She holds both motorcycle and boating licenses.

Professional Experience:

My career in project management began at Survey.com, moving from a coordinator role to Senior PM as I took on managing large-scale merchandising campaigns for brands like PepsiCo and P&G. That high-volume, start-up environment taught me how to keep fast-moving teams aligned and complex operations on track. Wanting to focus on digital products, I later joined 118Group Web Design, where I oversaw web development for non-profits and overhauled our internal workflows using Agile frameworks to boost team efficiency and client satisfaction.

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What drew me to Matyx is the opportunity to bring that background in process design and cross-functional leadership to an innovative, ambitious team. As a PMP-certified project manager who thrives on bringing order to complex projects, I bring a mix of technical oversight, proactive problem-solving, and a focus on building genuine, trusting client relationships.

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Learn More About:

The Great Outdoors: Passionate about trail running, staying active, and exploring National Parks whenever possible.

Health & Science: Interested in exercise science and nutrition, constantly keeping up with research on physical optimization.

Tech & Gaming: A bit of a tech nerd at heart who loves testing out emerging software, tinkering with computer hardware, and unwinding with video games.

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What You Might Find Interesting About:

I love pickles but genuinely can't stand cucumbers; vinegar and time fix everything, including my opinion of a vegetable.

The only bone I've ever broken is my collarbone, and somehow I've managed to break the same one twice.

Thanks to a magazine-editor mom, I turned into a grammar nerd who genuinely enjoys explaining the difference between 'less' and 'fewer'...uninvited, but with love. 

‍Professional Experience

John Durso is a Web Developer at Matyx and a web design graduate of Schoolcraft College. He brings over ten years of experience designing and developing websites across both enterprise and freelance environments. His career took shape at a global legal and news technology company, where he rose through several roles such as front-end web developer, user experience designer, and web platform manager.

Through his own freelance studio, John has designed and developed websites for local businesses and creatives, applying the same engineering discipline he honed at the enterprise level. His expertise spans React, TypeScript, Tailwind CSS, WordPress, and performance-focused front-end architecture.

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Learn More About John:

Outside of work, John is a lifelong Metro Detroit native and massive Detroit sports fan (Red Wings, Lions, Pistons, and Tigers). He's a supporter of local stand-up comedy and serves as the webmaster of the Motor City Comedy Festival. When he's not online, he's likely behind a drum kit, on his bike, or in the gym.

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What You Might Find Interesting About John:

• John is a drummer who has played in three bands, including a touring act that took him across ten states to perform.
• He holds two powerlifting records at Schoolcraft College (heaviest squat, and heaviest deadlift).

Professional Experience

Bryce Berkowski is a seasoned digital marketer with deep expertise in SEO and lead generation. He spent a decade at EZLynx, an industry-leading insurance SaaS company, where he led SEO and web initiatives supporting a broad network of insurance agencies nationwide. During his tenure, he also oversaw SEO and PPC for the corporate brand and served as Director of SEM and Web Development.

Before his time at EZLynx, Bryce ran a freelance consulting business, helping clients across multiple industries—especially the financial services sector—navigate the complexities of SEO and digital strategy. His marketing journey began in high school, when he built websites that laid the foundation for a career defined by data-driven strategy and technical expertise. Now at Matyx, Bryce applies his expertise to craft impactful SEO strategies that drive meaningful results for our diverse range of clients.

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Learn More About Bryce:

When he’s not developing SEO strategies, Bryce enjoys spending time outdoors fishing. He enjoys growing fresh vegetables in his garden and is a lifelong fan of the Texas Rangers, always ready to cheer on his team.

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What You Might Find Interesting About Bryce:

• Enjoys the outdoors through fishing
• Loves cultivating fresh veggies in the garden
• Lifelong Texas Rangers fan

Charles is an SEO and digital marketing professional at Matyx, with over five years of experience helping brands strengthen their online visibility. He works across on-page and off-page SEO, and his expertise include keyword research, local SEO, content planning, technical audits, with link-building as his main focus. Charles enjoys combining strategy with hands-on work to support steady, data-driven growth. He’s detail-oriented, collaborative, and focused on delivering results.

Professional Experience

Sam is the Content director Manager at Matyx and a lifelong creative with a passion for visual storytelling. From photography and costume design to filmmaking and editing, Sam has always been drawn to artistic expression—and it’s that creative energy that naturally led them into the world of social media. What began as a personal project of sharing original content online quickly evolved into a deep dive into audience engagement, content strategy, and trend awareness.

Over the years, Sam has worked with a range of clients and brands to craft content strategies, design compelling visuals, grow online communities, and stay ahead of evolving trends. At Matyx, Sam brings a rare blend of artistic instinct and strategic thinking to every post and campaign—helping brands form genuine, lasting connections with their audiences.

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Learn More About Sam:

Creativity is at the center of Sam’s world. Outside of work, they’re often immersed in cosplay, filmmaking, writing horror stories, or diving into the latest video games and films. Whether crafting detailed costumes or penning eerie short fiction, Sam finds joy in bringing new worlds and ideas to life.

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What You Might Find Interesting About Sam:

• Gained social media followers from horror legends like Tony Todd (Candyman), Amanda Wyss, and Robert Rusler (A Nightmare on Elm Street)
• Earned support from major figures and companies in the gaming and entertainment industry, including Nolan North, Julie Nathanson, and Activision
• Writes original horror stories and has built an engaged fanbase through unique storytelling and immersive content creation

Marisa Williams is a Digital content writer with a passion for helping brands show up online in ways that feel authentic and effective. With a background in public relations and marketing, she blends creativity and strategy to build content that connects with the right audience and delivers real results.

Since 2019, Marisa has worked with both B2B and B2C brands across industries like technology, HVAC, nonprofit, entertainment, and service-based businesses. She’s experienced in managing social media, designing and maintaining websites, writing SEO-friendly content, running paid ad campaigns, and analyzing performance to continuously improve results.

Marisa enjoys turning ideas into polished digital experiences—whether that’s creating engaging social media calendars, designing a clean and functional website, or crafting copy that reflects a brand’s voice. She’s known for being organized, adaptable, and easy to work with, and she thrives in roles where creativity and data go hand in hand.

Professional Experience

Tamara is a seasoned digital marketer with over a decade of experience at the intersection of performance and creativity. She began her career in the fast-paced startup world at FitPass, where she quickly learned to balance strategic thinking with agile execution. From there, she moved into agency life at TAG Media and Four Dots, managing diverse global campaigns that sharpened her expertise in paid media and content strategy.

Tamara later took on the role of Head of Paid Marketing at Elevate Digital, where she led international campaigns and managed multi-platform strategies that consistently delivered growth. Joining Matyx was a natural next step—an opportunity to unite hands-on execution with strategic vision, all while driving brand visibility, ROI, and real performance for clients.

Learn More About Tamara:

Outside of work, Tamara is drawn to creativity in all forms. She loves experimenting in the kitchen—especially when cooking for others—and is always chasing new flavors and food experiences. Travel fuels her curiosity and perspective, and she makes it a point to visit at least one new country every year.

She also enjoys pushing herself outside her comfort zone through extreme experiences like paragliding and skydiving—adventures that help her grow both personally and professionally, and remind her that true growth often lives just outside the familiar.

What You Might Find Interesting About Tamara:

• Has a knack for reading people quickly—a skill that’s invaluable in both campaign strategy and client relationships
• Known for making people feel comfortable opening up, something she deeply values
• Becoming a mother has been the most transformative experience of her life, making her more resilient, patient, and intentional in every aspect of her journey