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De Anza has sold and serviced Kinetico systems from San Francisco to Monterey since 1979. Family owned, forty-five years in, and growing fast. What it has never had is a marketing department.
Their previous agency built them a genuinely good website. But it operated out of Australia, and a workday that ends before yours begins is a structural problem, not a service complaint. It also didn't know about softeners, didn't know about reverse osmosis, and didn't know the Bay Area's water.
The website was never the problem. The distance was.
De Anza already had the site. What they needed was someone fluent in the industry, close enough to move fast, and willing to take work off a lean operations team. That's what decided it. When Lamplight became Matyx, nothing slipped: communication stayed responsive and execution stayed on time.
When a supply change roughly doubled water hardness across several cities in their territory, postcards and emails were in the mail while it was still news. A generalist agency doesn't know that a hardness shift is a buying trigger.
Blogs, social posts, commercial campaigns, website changes on request. Not flashy extras, and not one more thing for operations to carry. The gap between an idea and something shipping simply closed.
"We're a small family business that's seen tremendous growth, and we don't have anyone in house handling marketing. Having a team that understands water treatment and just gets things moving has been really good so far."
Specialist knowledge, applied fast, at a fraction of category cost.
Cost per lead fell from $36 in September 2025 to $15 by the first quarter of 2026
Matyx works exclusively in water treatment. We know what a hardness report means, what Kinetico's brand standards require, and why your ServiceTitan data belongs in your ad bidding. If your agency needs that explained, you're paying them to learn your business. Let's talk instead.
"Ranking for water treatment terms is easy. Ranking for the ones that turn into installs is the job."
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