The Matyx system

FIVE SERVICES.
ONE GROWTH
ENGINE.

CRM, paid media, SEO & AEO, social, and web design don't run in separate lanes — they report into one system built around how water treatment businesses actually operate.

Get an expert in front of you
See the five Pillars
Bates Water Pros case study cover image

Bates runs WordPress with Elementor. The median mobile Lighthouse score for WordPress sites is 38. Bates is at 94. That's 2.47x, rounded to 2.5x. Nobody can accuse you of comparing a brochure site to a Shopify store.

See the Results
2.5x
To positive ROI

Why The Package

BOUGHT TOGETHER, THEY COMPOUND. BOUGHT APART, THEY LEAK.

Each pillar feeds the same CRM and the same strategy, so spend, ranking, content and site all pull in one direction — and every result is attributable back to the system.

Every pillar reports into the same CRM

No stitching five dashboards together. Attribution and accountability live in one place.

The pillars are planned as one motion

Paid feeds SEO learnings, social supports both, the site converts all of it. Nothing runs blind.

We become the engine, not a vendor

When the system runs the operation, results are measurable, accountable, and hard to unplug.

Specialists, not generalists

A DEDICATED EXPERT FOR EVERY CHANNEL.

Water treatment operators don't get one overworked account manager juggling ads, SEO, and content across thirty other clients. At Matyx,every channel is run by a specialist who does only that— coordinated by a dedicated account team that already knows your business. No divided attention. No handoffs. No one learning water treatment on your budget.

A DEDICATED ACCOUNT TEAM ON YOUR BUSINESS
PAID MEDIA SPECIALIST
SEO & AEO SPECIALIST
CONTENT & SOCIAL SPECIALIST
AUTOMATIONS & CRM SPECIALIST

FIVE PILLARS. PICK ONE — SEE HOW IT PLUGS IN

PAID MEDIA
01

PAID ADS ENGINEERED FOR MEASURABLE RETURN

Paid media that answers the only question that matters: what did we get back? Campaigns are tied to call tracking and CRM data from the first click through the signed contract.

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SEO/AEO
02

WIN THE SEARCH AND THE ANSWER ABOVE IT

Homeowners search Google. They also ask ChatGPT. We build content structured to rank in one and get cited in the other, anchored to every city you serve.

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SOCIAL MEDIA
03

BE THE BRAND THEY ALREADY RECOGNIZE

Most homeowners are not shopping for a softener today. Social keeps you in front of them until the day the stains, the smell, or the scale finally get their attention.

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WEB DESIGN
04

BUILT TO CONVERT, NOT JUST IMPRESS

Your site is where every ad, search result, and post eventually lands. We build pages that load fast, read clearly on a phone, and make the next step obvious.

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CRM
05

A CUSTOM CRM BUILT FOR ACCOUNTABLE METRICS

Built in-house, the Matyx CRM connects spend, pipeline, and revenue so performance is accountable — not a set of disconnected dashboards you have to reconcile yourself.

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Why Matyx

A NICHE WE CHOSE ON PURPOSE — AND NEVER LEFT.

Water treatment is a low-competition space with room to grow. We went deep instead of wide, and it shows in how we work.

Two professionals discussing renewable energy plans with wind turbine models
Water treatment is all we do

Not one vertical among dozens. It's the industry we were built on — so our strategies come from how these businesses actually grow, not borrowed from another category and bent to fit.

Low-angle view of industrial pipework against tall buildings
We know how the business runs

Lead cycles, install economics, service contracts, RO financing. We strategize for the specifics, not from a generic playbook handed to every client.

Close-up of a young plant sprout with dew on its leaves
A partner, not a vendor

We become the system behind your growth, not another line item you manage. Clients buy into the ecosystem — not one service at a time.

case studies

WATER TREATMENT OPERATORS WHO TRUST US.

View All Case Studies
Bates Water Pros case study cover image

Bates runs WordPress with Elementor. The median mobile Lighthouse score for WordPress sites is 38. Bates is at 94. That's 2.47x, rounded to 2.5x. Nobody can accuse you of comparing a brochure site to a Shopify store.

2.5x
PERFORMANCE RATE
Tri-County Water Specialists case study cover image

Working with Matyx, Tricounty Water Specialists saw key events up 60%+ QoQ, 394 qualified leads, $80K+ in revenue (+27% QoQ), and CAC beating target — plus new local rankings against tough competitors.

$80K
IN QUARTERLY REPORT
Tri-County Water Specialists case study cover image

Working with Matyx, Tricounty Water Specialists saw key events up 60%+ QoQ, 394 qualified leads, $80K+ in revenue (+27% QoQ), and CAC beating target — plus new local rankings against tough competitors.

$80K
IN QUARTERLY REPORT
Bates Water Pros case study cover image

Bates runs WordPress with Elementor. The median mobile Lighthouse score for WordPress sites is 38. Bates is at 94. That's 2.47x, rounded to 2.5x. Nobody can accuse you of comparing a brochure site to a Shopify store.

2.5x
PERFORMANCE RATE
De Anza Water Conditioning case study cover image

Clean Water of VA could not have been happy with their second quarterly report! With teamwork of Matyx's Google ads department, organic social quadrupling their reach from the quarter prior. And SEO bringing in constantly strong backlinks for.

3.5x
RETURN ON INVESTMENT

clear answers

FREQUENTLY
ASKED
QUESTIONS

Mostly, yes. Water treatment is our core, with home services as our one adjacent vertical.

Packaged monthly tiers sized to your market, plus published add-on pricing. No surprise invoices.

Water treatment dealers and home services trades. That's it, and that focus is the point.

We already know your market. A generalist learns it on your budget and bills you for the time.